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At Equinox Jewelry, every piece is more than just an accessory — it’s a carefully crafted expression of style, strength, and meaning. From our minimalist rings to bold pendant necklaces, what sets us apart isn’t just the design — it’s the awesome materials we use to bring each piece to life. In this behind-the-scenes look, we’re diving deep into the metals, finishes, and stones that make Equinox Jewelry stand out in a crowded market.
925 Sterling Silver: A Timeless Foundation
One of the most defining features of Equinox Jewelry is our use of 925 sterling silver, a premium metal alloy that’s 92.5% pure silver and 7.5% other metals (usually copper) to increase strength and durability. Unlike cheaper alternatives that use base metals or silver plating, our solid 925 silver base is long lasting and structurally sound. It’s hypoallergenic, corrosion resistant and perfect for everyday wear — whether you’re stacking rings or wearing a signature bracelet solo.
Our sterling silver pieces are also highly tarnish resistant with proper care so it’s a smart choice for those who want silver jewelry that lasts.
18K Gold Plating Over Sterling Silver
Gold plated jewelry gets a bad rep — but at Equinox we do it differently. Instead of plating over brass or zinc like most fast fashion brands, we plate 18K gold directly onto our sterling silver foundation. This gives you a rich, luxurious look and higher durability and a smoother finish.
The result? Jewelry that looks like solid gold, feels high end and holds up through daily wear — without the price tag. Whether it’s a dainty heart necklace or a sleek set of hoop earrings, our gold plated sterling silver jewelry is elevated elegance that fits into your wardrobe.
Black Tungsten Plating: Bold Meets Durable
For those who love a more dramatic or edgy look, our black tungsten plated rings deliver. Tungsten is one of the hardest materials in the jewelry world — super durable, scratch resistant and naturally heavy for a solid feel. We use black tungsten plating selectively especially in our men’s rings and unisex designs to create a striking contrast that enhances the piece without sacrificing comfort. This finish gives a matte black tone that pairs well with minimal or statement styles so you get jewelry that lasts.
Stones with a Purpose: Sparkle and Tell
We believe stones should do more than sparkle — they should tell a story. That’s why we use a mix of cubic zirconia, simulated gemstones and natural accents across our collections. Whether you’re looking for a radiant solitaire ring, a gem encrusted pendant or a subtle shimmer in your earrings, each stone is chosen for its clarity, brilliance and long term wearability.
Unlike most costume jewelry brands we hand set each stone to ensure durability and aesthetic balance so you get that luxe feel without the fine jewelry markup.
Nickel-Free, Skin-Friendly, and Built to Last
Every material we use is nickel-free and skin-safe, so our pieces are perfect for those with sensitive skin. No more irritation or green finger stains — just clean, beautiful jewelry you can trust. In fact, each order comes with a special anti-oxidizing jewelry cleaning cloth so you can keep your pieces looking great for years to come.
We don’t just prioritize tarnish resistance, water resistance and hypoallergenic components as an added bonus — we make them the standard.
Designed For Real Life
From the gym to date night, Equinox Jewelry is made to move with you. Our materials were chosen for real world performance — tested against daily wear, moisture and movement so what you buy will stay beautiful. Whether you’re looking for affordable women’s jewelry, minimalist couple’s jewelry or bold men’s ring you can count on every Equinox piece to deliver where it matters most: quality, longevity and style.
Ready to see the difference? Shop our online catalog and discover jewelry designed with intention, built from the best and made to shine — long after you take it out of the box.
